Get To Know: Briogeo

Last Updated on November 20, 2022

Nothing makes you feel better than having a really good hair day. The joy is unmatched and will build your confidence throughout the day. That’s why Briogeo provides a range of hair products to give your hair that extra boost in health and appearance.

TL;DR: Briogeo’s brand profile

How Briogeo started

Nancy Twine founded Briogeo in 2013. She’d realized that many haircare products in the market usually skimp on performance with naturally-curly hair texture. These products were not hydrating and nourishing enough for her own hair texture. Therefore, she became driven by the desire to make a better product. To do this, she partnered with her mother and began making her own natural beauty products from scratch. They did this in their home kitchen.

In her quest for better haircare products, Twine noticed that it was possible to use simple clean ingredients to create effective formulas. The main challenge was overcoming the long carried stigma that naturally-derived hair products were ineffective. Nonetheless, she introduced products into the market that surpassed everyone’s expectations.

Twine combined plant-based ingredients that deliver effective results. The combination of the carefully-curated ingredients resulted in a “6-free” haircare line. The thoughtful formulation loaded with fruit and plant extracts, antioxidants, oils, and hair-healthy vitamins intrigued customers. As a result, the line rapidly grew in popularity across social media and retail channels.

What makes Briogeo products unique

Briogeo makes products with a six-free ingredient methodology. The methodology defines their commitment to avoiding the six controversial and harmful ingredients in hair products. This means that every product the company makes is free of: Parabens, Sulfates, Phthalates, DEA, Silicones, Synthetic Dyes. Each of these ingredients is associated with a negative health impact.

• Sulfates – Sulfates in high concentrations are bad. They are harsh and synthetic surfactants that are used to dissolve oil and dirt. They can cause follicle inflammation, scalp irritation, and hair to become dull and dry.
• Phthalates – These are chemicals for stabilizing synthetic fragrances, but have the potential to cause developmental and reproductive toxicity.
• Silicones – These are synthetic and petroleum-derived polymers used to coat hair cuticles to enhance shine and lock out frizz. However, they can cause excessive buildup of the hair cuticles, preventing hair from absorbing nutrient-rich ingredients.
• DEA – This is a foaming and thickening agent used in various products. Its use is linked to skin toxicity, allergies, inhibited fetal brain development, and hormone disruption.
• Artificial Dyes – A combination of synthetic agents used for cosmetic purposes in tinting products. They can cause scalp irritation, skin sensitivity, allergies, and eye irritation.
• Parabens – These include synthetic preservatives used to inhibit the growth of bacteria and extend the shelf life of products. From a health perspective, parabens are linked to paraben ingestion. Also, studies associates them with certain types of cancers and other health concerns, including developmental and reproductive toxicity.

The brand intentionally avoids using paraben preservatives in its products. Alternatively, to maintain the quality, performance, and freshness of the formula, Briogeo uses Ecocert preservatives like benzyl alcohol and dehydroacetic acid.

Briogeo’s best-selling products

Briogeo products include shampoos, conditioners, hair masks and oils, styling and finishing, supplements, brushes and tools, and gift cards. Among a vast range of offerings, its best sellers include:

1. Don’t Despair, Repair! Deep Conditioning Mask: A clinically-proven, multi award-winning product for dry or damaged hair. Doing a weekly treatment with this product will repair and hydrate your strands. Your hair will look healthy and shiny. This deep conditioning mask will also protect your strands from future damage, giving you a sense of security. It is formulated with sweet almost, rosehip, and argan oils. You can confidently use it with keratin-treated, color-treated, relaxed, or even chemically-treated hair.
2. Be Gentle, Be Kind Superfoods Banana + Coconut Hair Pack: This product is ideal for almost all hair types. It is an antioxidant-packed and nutrient-rich shampoo and conditioner. It cleanses your hair from the roots to the ends without stripping away its natural oil. Another way to think of it is like a juice cleanse for your hair, full of fatty acids from vegetables, fruits, minerals, and vitamins.
3. Scalp Revival Charcoal + Coconut Oil Micro-Exfoliating Shampoo: A jar of shampoo to use when your scalp is feeling dry, irritated, flaky, or heavy with product buildup. The shampoo comes with Binchotan, which draws oil and dirt from the scalp and hair follicle. It also contains vegetable-based micro-exfoliators that scrub away product build-up and dead skin cells. The spearmint and peppermint oils reduces itchiness while the soothing tea tree oil acts as a natural antiseptic.
4. Curl Charisma Rice Amino + Avocado Leave-in Defining Crème: A leave-in cream that is specifically made for curly, wavy, and coily hair textures.  The cream defines your hair without making it feel crunchy or look stiff. It comes with rice amino acids that smoothen and seal the hair cuticles to weather-proof the hair and lockout frizz-inducing humidity. It also comes with avocado oil that helps the hair retain moisture while increasing elasticity to protect against damage.
5. Farewell Frizz Rosarco Milk Leave-in Conditioning Spray: A super lightweight leave-in conditioner infused with Briogeo’s lust-worthy blend of argan, rosehip, and coconut oils to detangle and tame frizz. Applying this milky formula softens and moisturizes your hair while strengthening your strands. Your hair becomes more manageable, less greasy, and less susceptible to humidity.

Why use Briogeo’s products?

The company’s mission is to empower everyone to succeed on a healthy hair journey through the use of effective haircare products. For this reason, the brand seeks to use the highest amount of organic or naturally-derives ingredients in all their products. This is all done without sacrificing the quality and performance of the product.

Briogeo not only formulate naturally-based and non-toxic products, they also produce high-performance results for a wide range of hair types. That is, they ensure that their products truly work using safe ingredients. With the realization that everyone’s hair journey is different, Briogeo aims to:

• Encourage clean care using natural ingredient products that work
• Provide education to all, showing how to succeed in the hair care journey
• Serve a community of like-minded individuals with different hair types

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Although everyone’s journey is different, the destination is always powerful, confident, and beautiful. Briogeo allows you to embrace your unique hair type, color, texture, and everything that defines you. All their products contain a NOVA Complex of Natural Oils, Antioxidants, and Vitamins that create the foundation for beautiful and healthy hair. In addition, Briogeo’s 6-Free Ingredient criteria take away the need to keep reading ingredient labels all the time. You no longer have to be concerned about encountering adverse effects when using their products.

Since different hair types require different approaches and care, you can customize Briogeo products. That is, you can mix and match the products to meet the specific needs of your hair. For instance, if your hair is fine and curly, you may opt for Blossom & Bloom Ginseng + Biotin Volumizing Shampoo and conditioner. Then, you can finish the hair treatment with Curl Charisma Rice Amino + Avocado Leave-In Creme. You can always complete the hair quiz on their website to find out which product matches your hair type perfectly.

Where to buy Briogeo products

Briogeo’s healthy hair essentials are readily available for international shoppers through Briogeo’s official website and Amazon online store. You can also purchase Briogeo’s products in-store or online at Walmart, MECCA, Nordstrom, Ulta, Sephora, Net-a-Porter, Revolve and Cult Beauty.

When you purchase products through Briogeo’s official website, your order comes with free sample packets of the best-selling products. This allows you to try and discover more products and build your favorite portfolio. They also provide a loyalty programme called Briogeo Rewards. It helps you accumulate points for every dollar spent, which you can use to redeem products.

Summary

Briogeo is a brand that celebrates everyone’s unique and authentic beauty. The company’s philosophy is built on the name, Briogeo, which means to give your hair life and vibrancy using natural-based products. With their products, you get a range of hair care essentials that work for different hair types. Most importantly, you get to use products purely made from naturally-derived ingredients.