UOMA Beauty
UOMA provides makeup with skincare benefits to meet the needs of a diverse range of skin issues and skin tones.
Black Owned/Founded:
Yes
Founder:
Sharon Chuter
Founded:
2018
Place of Origin:
Los Angeles, United States
Name Origin:
‘Uoma’, pronounced OMA (uh-mah), is a mesh of ‘Umu-oma’ which means ‘beautiful people’ in the Igbo language of Nigeria.
Best Known For:
Activism, inclusivity and bold colors
Who It’s For:
People from all walks of life, especially people of color
What It Treats:
Dullness, lack of definition, pigmentation, dryness, uneven skin tone
Tagline:
Beautiful Uprising
Formulation:
Cruelty-free, vegetarian
Price Range:
USD $16-$62
Key Competitors:
Juvia’s Place, Fenty Beauty
Best-Selling Product:
UOMA Say What Foundation
Where To Buy:
Europe: Boots, Flannels, Liberty London
North America: Morphe, UOMA Beauty, Ulta Beauty
Worldwide: ASOS, Beauty Bay, Harrods, Look Fantastic, Nordstrom, Selfridges