Flora & Curl takes a minimalist approach to provide plant-based hair products for curly strands. Containing botanical ingredients like Aloe, Hibiscus, Honey, and Rose Water, their products are formulated to hydrate, sooth, protect and style your hair.
Black-Owned/Founded:
Yes
Founder:
Rose Ovensehi
Founded:
2017
Place of Origin:
London, England
Name Origin:
Flora – the Latin word for ‘flowers’ or ‘plant life’ – meets curly hair
Best Known For:
Plant-powered curl care products with tropical and botanical scents
Who it’s For:
All curly hair types
What It Treats:
Dryness, definition, volume, dullness, tangling, scalp issues
Tagline:
Natural care for natural hair
Formulation:
Clean, cruelty-free, partially vegan
Price Range:
GBP £6.00-£33.60 | USD $8.30-$34.50
Key Competitors:
Brio Geo, Mielle Organics, Camille Rose, Bread Beauty Supply
Best-Selling Product:
Flora & Curl Sweet Hibiscus Curl Activating Lotion
Where to Buy:
Europe: Flora & Curl, Superdrug
Oceania: Flora & Curl, Saint Curl, Carethy
Worldwide: Look Fantastic, Kiyo Beauty
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