Bouclème
Bouclème provides quality, haircare products rooted in nature to help cleanse, condition and define every kind of curl.
Bouclème provides quality, haircare products rooted in nature to help cleanse, condition and define every kind of curl.
Black-Owned/Founded:
Yes
Founder:
Michele Scott-Lynch
Founded:
2014
Place of Origin:
London, England
Name Origin:
French word ‘Bouclee’ which means curly
Best Known For:
3-step system (cleanse, condition, define) made for curly locks
Who it’s For:
All curly hair types
What It Treats:
Frizz, dryness, dehydration, tangling, scalp issues
Tagline:
Curls redefined
Formulation:
Clean, cruelty-free, partially vegan
Price Range:
GBP £8-$38 | USD $9.50-$30.50
Key Competitors:
Bread Beauty Supply, Brio Geo, Camille Rose, Mielle Organics
Best-Selling Product:
Bouclème Curl Defining Gel
Where to Buy:
Europe: Bouclème, Selfridges, Marks & Spencer, Look Fantastic, Boots, Cult Beauty
North America: Bouclème, Amazon
Oceania: Saint Curl, Carethy
Worldwide: Bouclème, Feel Unique, Selfridges, Look Fantastic
✨Welcome to the home of black beauty✨