Boucleme

Bouclème

Bouclème provides quality, haircare products rooted in nature to help cleanse, condition and define every kind of curl.

Black-Owned/Founded: 

Yes

Founder:

Michele Scott-Lynch

Founded:

2014

Place of Origin:

London, England

Name Origin: 

French word ‘Bouclee’ which means curly

Best Known For:

3-step system (cleanse, condition, define) made for curly locks

Who it’s For:

All curly hair types

What It Treats:

Frizz, dryness, dehydration, tangling, scalp issues

Tagline:

Curls redefined

Formulation:

Clean, cruelty-free, partially vegan

Price Range:

GBP £8-$38 | USD $9.50-$30.50

Key Competitors:

Bread Beauty Supply, Brio Geo, Camille Rose, Mielle Organics

Best-Selling Product:

Bouclème Curl Defining Gel