Black-Owned/Founded: 

Yes

Founder:

Maeva Heim

Founded:

2020

Place of Origin:

Perth, Australia

Name Origin: 

Haircare staples like bread is in the kitchen

Best Known For:

Minimalist packaging and sweet-scented formulas

Who it’s For:

Curly hair types 3a-4c

What It Treats:

Dullness, dehydration, tangling

Tagline:

Haircare basics for not so basic hair

Formulation:

Clean, cruelty-free, vegan