Fenty Beauty
Fenty Beauty aims to promote inclusivity by offering a wide range of high-quality makeup items for almost every skin tone.
Black Owned/Founded:
Yes
Founder:
Rihanna Fenty
Founded:
2017
Place of Origin:
San Francisco, United States
Name Origin:
Founder Rihanna’s last name is Fenty
Best Known For:
Promoting inclusivity across shade ranges
Who It’s For:
All skin types and tones
What It Treats:
Dullness, uneven skintone
Tagline:
Beauty for all
Formulation:
Lightweight, cruelty-free
Price Range:
USD $18-$126
Key Competitors:
L’Oreal, NARS, Anastasia Beverley Hills, Urban Decay
Best-Selling Product:
FENTY Pro Filt’r Soft Matte Longwear Foundation
Where To Buy:
Asia: Fenty Beauty, Sephora
Europe: Fenty Beauty, Boots, Harvey Nichols
Middle East: Fenty Beauty, Sephora
North America: Fenty Beauty, Sephora, Sephora Mexico, Ulta Beauty, Kohl’s
Oceania: Fenty Beauty, Sephora Australia, Sephora New Zealand
Worldwide: Fenty Beauty