Mented Cosmetics

Mented Cosmetics

Mented Cosmetics provides makeup for women of color with the aim to perfectly match their different skin tones.

Black Owned/Founded:

Yes

Founder:

KJ Miller and Amanda E. Johnson

Founded:

2017

Place of Origin:

New York, United States

Name Origin:

Mented is derived from the full word ‘Pigmented’ to reflect the brand’s products

Best Known For:

Nude lipsticks that suit different dark skin tones

Who It’s For:

Light to dark skin tones

What It Treats:

Dullness, uneven skintone

Tagline:

Pigment is our Passion

Formulation:

Vegan, paraben-free, cruelty-free

Price Range:

USD $5-$30

Key Competitors:

The Lip Bar, Beauty Bakerie, Black Radiance

Best-Selling Product:

Mented Semi-Matte Lipstick

Where To Buy: 

Europe: Ninth Avenue

North America: Mented Cosmetics, Target, Ulta Beauty, HSN

Worldwide: Amazon