Juvia’s Place
Juvia’s Place range makeup and skincare products that enhances the richness of melanin through highly-pigmented, high quality formulas.
Black Owned/Founded:
Yes
Founder:
Chichi Eburu
Founded:
2016
Place of Origin:
New Jersey, United States
Name Origin:
Named after the founder’s two children, son “Juwa” and daughter “Olivia.”
Best Known For:
Pigment-rich, bold-colored eyeshadow palettes
Who It’s For:
All skin tones, especially melanated
What It Treats:
Lack of definition, dullness
Tagline:
The origin of beauty
Formulation:
Cruelty-free, mostly vegan
Price Range:
USD $10-$36
Key Competitors:
UOMA Beauty, Morphe, Colourpop, Urban Decay, Anastasia Beverly Hills
Best-Selling Product:
The Nubian Eyeshadow Palette
Where To Buy:
Europe: Juvia’s Place, Superdrug
North America: Juvia’s Place, Ulta Beauty, Target
Worldwide: Juvia’s Place