Get To Know: Boucleme


Last Updated on October 30, 2022

For our curly hair beauties, Britain-based Boucleme provides you with the tools to flaunt your natural curls all day, everyday.

If you want to feel that charismatic surge every morning, you will need to stock your haircare cabinet with products that work specifically for you and give you the back-from-the-salon rebound. That may sound like an unreasonable or difficult suggestion until you meet Boucleme. This is a black-owned brand that does all of the above by providing clean and effective haircare specifically for curly hair types 2-4.

TL;DR: Boucleme’s brand profile

How Boucleme started

Michele Scott-Lynch, a mother of two beautiful girls, founded Bouclème in 2014. Michele had noticed that hair products on the market at the time lacked quality, roots to nature, and were not serious about curls. Shortly after her 30th birthday, she decided to redefine what it meant to have curly hair, especially since her daughters also had curly hair.

Driven by the desire for a product that delivered healthy, frizz-free curls using all-natural ingredients, Michele embarked on a journey to make natural products. She studied the three main types of curls – tight, medium, and loose, examining the challenges of managing each type and how to tell them apart. Then, she came up with the 3-step technique for her brand: cleanse, condition, define. This technique mirrors a simplistic, yet effective approach to a curly hair routine.

Based on the cleanse-condition-define 3-step system, Bouclème provides customers with lustrous, frizz-free curls. It does this by including high-performance natural ingredients, at each step, to restore hydration and life to dry, lifeless hair.

What started as a family haircare formula, out of the urge to create better products for curly hair, is now a global brand. Women across the globe, including celebrities, now use Bouclème haircare.

Boucleme‘s brand philosophy

Bouclème is an all-curly brand that formulates naturally-based products. They embrace a broad and diverse group of women looking for inclusive and non-toxic curly hair products. Their philosophy can be summarized into the following three parts:

  1. Setting Curls Free: Bouclème understands that there is no right or wrong when it comes to maintaining your hair. They aim to celebrate your natural hair by helping you find its rhythm and fall in love with it.
  2. Getting Serious About Curls: The Bouclème 3-step system is created to care for every kind of curl by providing products packed with plant extracts and sumptuous scents. The products nourish fragile hair from the inside out with no heavy silicones or toxic sulfates.
  3. Caring: Bouclème shows care to the curl community and the world by making choices that impact them positively. Such actions include:
    • Not testing their products on animals
    • Providing products that contain biodegradable ingredients
    • Providing sustainable and fair-trade products where possible
    • Supporting small producers in the supply chain
    • Supporting charity initiatives through their rewards program and partnerships

Boucleme‘s product range

The Bouclème brand specializes in curl haircare and has continued to grow since it launched in 2014. The company now has over 30 product ranges as part of its total Bouclème brand. These include cleansers, conditioners, stylers, treatments, and many more.

One of the factors that set Bouclème apart from other brands is that you can shop for their products according to your curl type:

  • Wave: The wave type of curl (type 2) is straight with slight bends down the length. The texture might be fine, medium, or thick. This hair type typically has issues with developing volume, curl creation, and hold.
  • Curl: Curly curls (type 3) are more defined and they loop more. They have a combination of distinct curls and textures. If not properly hydrated, these curls will be dry and frizzy because of their spring element. Therefore, weekly conditioning treatments can help to keep them healthy and moisturized.
  • Coil: Coily, kinky curls (type 4) are smaller, tightly curled, and can be rather dense. They have a thicker texture but can also be fine or blended. They have the most porous and delicate curls of the three curl types.

Top Boucleme haircare products

Bouclème’s hair products are affordable with prices ranging from £8 ($9.50) to £38 ($30.50) depending on your needs. Some of their popular and best-selling products include:

1. Bouclème Curl Defining Gel

Get To Know: Boucleme
Shop Curl Defining Gel (Amazon), $28.72

Curl Defining Gel is a serum-like gel, ideal for smoothing and setting your curls. It dries firm as it forms a cast around your waves. Key actives include Argan Oil, Coconut Oil, Linseed Extract, Aloe Vera and Pomegranate. Furthermore, this product is alcohol-free, vegan and 100% recyclable.

Usage tip: Once dry, scrunch to break and the waves will be bouncy and soft. If your waves or curls tend to droop over the day, try finishing your routine with the Super Hold Styler.

2. Bouclème Curl Conditioner

Get To Know: Boucleme
Shop Curl Conditioner (Amazon), $29.65

Curl Conditioner is extremely moisturizing and lightweight. It is made with ingredients that permeate the hair shaft rather than generate a film (you’ll notice less slip while applying it). This 97% naturally-derived conditioner boasts nourishing ingredients like Coconut Oil, Linseed, Argan Oil, and Honey.

Usage tip: Apply to wet hair, and continue to add water to let the conditioner move evenly through the hair. If your waves are dry, consider leaving the conditioner in. Otherwise, softly rinse from the roots, leaving some product in the dryer parts of your hair.

3. Bouclème Hydrating Hair Cleanser

Get To Know: Boucleme
Shop Hydrating Hair Cleanser (Amazon), $25

Hydrating Hair Cleanser is the perfect sulfate-free cleanser for fine, loose curls in need of moisture. It gets rid of excess oil on the scalp, cleanses and strengthens hair shaft, and promotes blood circulation for hair growth. It has less foam than traditional shampoos that normally utilizes harsh surfactants that leave hair dry and frizzy. Finally, it’s formulated with Coconut, Camellia, Sea Salt, Mongongo, and Seabuckthorn, and it is vegan.

Usage tip: Washing once a week is ideal, but if you use a lot of styling products in between washes, you can double cleanse with this cleanser.

4. Bouclème Super Hold Styler

Get To Know: Boucleme
Shop Super Hold Styler (Look Fantastic), $30

Super Hold Styler is a fantastic styler that provides the ultimate hold. It is somewhat thicker than the Curl Defining Gel and has a solid grip, making it great if your waves tend to sink during the day. It is infused with plant extracts such as Blue Agave, Algae Sugars, Kahai Oil, Chia seed and Linseed for the ultimate nourishment. This styler also prevents split ends and keeps your curls all the way together, all day.

Usage tip: Section wet hair, smooth it through the length of your hair per section, scrunch at the scalp, hold, pulse, and release.

5. Bouclème Intensive Moisture Treatment

Get To Know: Boucleme
Shop Intensive Moisture Treatment (Look Fantastic), $36

Intensive Moisture Treatment is a powerful, award-winning formula designed to strengthen and rejuvenate your curls. It protects against environmental stressors, reduces tangling, and prevents breakage. Key ingredients include Camellia Oil, Marula Oil, Mafura Butter, Pear Seed Oil and Wheat Bran which is full of amino and fatty acids.

Usage tip: depending on your needs, you can use as either a pre-poo, deep conditioning mask after shampoo, or leave-in treatment. This product is perfect for dry, thirsty hair.

6. Bouclème Curl Cream

Get To Know: Boucleme
Shop Curl Cream (Amazon), $33.91

Curl Cream can be used on both wet and dry hair to style and add moisture. This ultra-nourishing leave-in hold cream also protects against humidity. It softens and defines all curl types, harnessing the power of frizz to produce bouncy, silky curls. It contains Coconut Extracts, Shea Butter, Castor oil, and Kukui Nut Oil.

Related post:  Get To Know: Flora & Curl

Usage tip: Distribute through your strands, and follow with the Curl Defining Gel for extra hold (if needed). If your hair tend to get dry easily, mix Curl Cream with a hair oil before applying!

7. Bouclème Root Refresh

Get To Know: Boucleme
Shop Root Refresh (Amazon), $30

Root Refresh is a revitalizing spray that soothes and deodorizes the scalp, especially after a workout. It also prolongs the life of your wash-day curls and coils. When wearing braids, this product helps to hydrate the scalp. The spray is ideal for all hair types, including those with irritable or sensitive scalp. It boasts natural ingredients like Lupine Seed Extract, Neroli Flower Water, and Aloe Vera Leaf Juice, Neroli Flower Water, and calming Lactobacillus Ferment.

Usage tip: Shake mist and spray daily from root to tip. Leave-in and go about your day!

In addition to single products, the brand offers kits and bundles at discounted prices. These kits were put together to address different types of curls and needs. Some of our favorites include:

  • For wavy, loose hair (i.e. Type 2): 30 Days To Waves Kit contains a cleanser, conditioner and styler to clarify, condition and create hold.
  • For curly hair (i.e. Type 3): 30 Days To Curls Kit contains two cleansers, conditioner, cream and gel to nourish, define and strengthen.
  • For coily or kinky hair (i.e. Type 4): 30 Days To Coils Kit contains a cleanser, conditioner, treatment, cream and gel for tangle-free, moisture-rich coils.

If you’re spoilt for choice or don’t want to invest too much just yet, their deluxe discover kit is made for you. Lastly, this brand provides cute accessories, including sleep mask, silk pillowcases, curl towel, scalp massage, and silk headband.

Why use Boucleme products

Bouclème formulates products with natural and ethically-sourced ingredients. Their products are free from harsh chemicals such as silicones, sulfates, and parabens. This makes them ideal for use by most people without fear of damaging the hair. Furthermore, some vegan options are available.

Bouclème products hydrate, nourish, and strengthen curly hair. No matter your type of curls, whether wavy, curly, or coiled, the brand provides a range of haircare products specifically designed for each type of curl.

Bouclème products are easily accessible, with prices starting as low as £8 ($9.50). Although they are based in England, they ship internationally as well.

They have a rewards program if you shop directly from their site. For every £1 you spend, you get 5 points. Once you accumulate 500 points, you can convert it into a charity donation or receive discounts on your next purchase.

Finally, they take measures towards impacting the planet positively through their partnership with Trees for The Future. When you buy a 300ml bottle or travel kit from their site, they plant a tree in impoverished communities. Since its inception, they have planted 16,000 trees! As a results, farmers are able to grow food and feed livestock sustainably. Communities are also able to provide for their families, succeed and thrive.

Where to Buy Boucleme Products

Bouclème is available globally from popular retail stores, including:

You can also purchase directly from their online store as they ship globally!

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