Get To Know: Camille Rose

Camille Rose
Image Credit: Camille Rose

Last Updated on November 20, 2022

You may just be getting started or are years into your haircare journey. You may be experiencing some frustrations trying to navigate your curls or looking to try something new. Camille Rose is here to with a line of natural haircare products to save the day.

When it comes to realizing your hair goals, achieving the look you want and maintaining it can be strenuous. Camille Rose provides a range of haircare products to make maintenance easier. In this article, you’ll learn more about this brand and why using their products can help achieve your desired goals.

TL;DR: Camille Rose’s brand profile

How Camille Rose started

Camille Rose was founded in 2011 by Janell Stephens, a mother of five. She was researching and creating products in her kitchen to cure her children’s chronic eczema. What started as a few recipes for all-natural skincare products turned into an iconic natural haircare brand. At a time when the natural hair movement was beginning to create an identity for itself, Janelle was already in her kitchen formulating products with gourmet blends and food-grade ingredients. This was the benchmark of the brand.

A dedicated vegan and mompreneur, Janelle handmade every product, making sure that whatever her family put into their skin or hair was safe. Over time, she passed the products to her family and friends, and they came back for more. In 2012, the brand took off with a line of skincare items, ranging from nursing mom cream to diaper rash cream. She created a website to sell these, which performed well. Later, she created and released more products including conditioner, moisture milk, and twisting butter. 

Janelle’s high-end gourmet product line launched officially in 2012 and became available in more than 100 Target stores in the United States. Today, Camille Rose is a household name with products available in over 300,000 locations. What started as a solution to her kids’ skin problem grew into a global brand.

The brand philosophy

According to their website, Camille Rose aims to share the purest and warmest joy through products that bring happiness, gratitude, and trust to everyone. Furthermore, the brand promises to source its ingredients with integrity and a pinch of love, prioritizing the total health and wellness of its user. This is evident in their use of cruelty-free and vegan-friendly ingredients (although, not all their products are vegan).

The product range

Although Janelle started with skincare products, her brand has continued to grow over the years. It has over 30 hand-crafted product ranges in its repertoire. These include cleansers, conditioners, deep conditioners, curl definers, kinds of butter, detanglers, and hair oils.

The brand has a collection of products that cater to different needs required by different hair types. Some of these include:

  • Around The World Collection: This collection sources pairings from Japan, China, Amazonian Rainforest, and the South Pacific to cater to the needs of kinky hair.
  • Coconut Water Collection: This collection is ideal for wavy hair. The lightweight products keep your wavy hair healthy and defined without the frizz.
  • Lavender Collection: Works best for coily texture. This type of hair is coarse, wiry, and packed tight to the scalp. Since they have a unique pattern, coily hair is full of volume and thick. Therefore, for this type of hair to flourish, hydration is essential and this is what this collection is for.
  • Signature Collection: This collection tends to curly hair susceptible to spirals, volume, and frizz. Hence, it supplies moisture to this hair type to prevent it from being brittle.
  • Mandarin Collection: This set is specifically made for kids.

Camille Rose hair products are affordable with prices ranging from $4 to $60. Also, some of the brand’s best-sellers include Curl Loves Moisture Milk and Almond Jai Twisting Butter. The Almond Jai Twisting Butter is, in fact, the most loved item from the brand. This hair-loving butter leaves your hair feeling supple and soft for up to 3 days after application.

Beyond haircare is their skincare line, Face by Camille Rose, a garden-inspired skincare to restore, balance and brighten. In addition, they recently introduced their Home and Spa range. Therefore, one can rightfully say the brand is not just a hair company, but a total lifestyle brand.

Why should you use Camille Rose products

Camille Rose is a go-to choice for those looking for beauty products with safe formulations. Here are other reasons why:

  • Made with Organic and Natural Ingredients

Carrying the love of a mother throughout the entire range, Janelle formulates her products using nutrient-dense ingredients. She also uses hand-mixing techniques in small batches to protect essential minerals and vitamins. All ingredients used are environmentally friendly and cruelty-free.

  • Offers Solutions For Different Hair Issues

Whether you have curly, wavy, straight, or coiled hair, the brand provides a wide range of carefully-crafted products to meet your needs. They have best-selling products to hydrate, nourish, and repair damaged hair without harsh chemicals.

  • Readily Available and Affordable

Camille Rose is available in over 300,000 locations, which makes it easy to shop. Their products are also affordable, offering Afterpay on orders exceeding $35.

  • Discounts and Promotions

The brand has Rosette Rewards, a rewards program that allows you to earn points and redeem them later for exclusive gifts.

Where to buy Camille Rose products

Camille Rose products are available to both local and global customers. You can purchase the products from the following select retailers:

You can also buy their products directly from their website. They ship to customers in the U.S and internationally.

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