Get To Know: Buttah Skin

Buttah Skin

Last Updated on November 20, 2022

With a mission to nourish melanin-rich skin, Buttah Skin’s products will make your skin feel as soft as butter!

Every now and then, you come across brands with such exciting names that makes you want to to try their products. It’s even more exciting when the product works! This is the case with Buttah Skincare, a gender-neutral skincare brand that specializes in melanin-rich skin. It uses shea butter to nourish the skin while also including other feel-good ingredients to protect, smooth and hydrate.

TL;DR: Buttah Skin’s brand profile

Buttah Skin‘s origin

Buttah is a black-owned company that creates skincare products to address skin concerns typically shared by people with melanin-rich skin. These include dryness, discoloration, oiliness, and pimples. The clinically-tested product line combines organic components with high-tech formulations to help achieve beautiful skin.

It all began with 17-year-old Dorión Renaud who had nothing but a desire and drive! Renaud began modelling at 17 and was discovered while attending college. He began recording a show called ‘College Hill’ that documented his college experience, which soon became very popular. His story had a significant impact, and he started hosting and finally won acting roles. He appeared on shows like Bounce TV’s ‘In the Cut’, where he played Percy for five seasons.

Throughout his acting career, he gained knowledge of every part of business. He gained additional knowledge when he got the opportunity to be around the Kardashians. Although this exposure gave him a lane and an image, he lacked an outlet to express his gained knowledge. So, he decided to create something for himself.

Initially, he attempted to correct his terrible skin, as he suffered from hyperpigmentation and felt insecure. He tried different products until he found raw, organic, natural Shea. Amazingly, as he began including Shea Butter and his own components into his skincare routine, it worked! This led him to build Buttah Skin off this single ingredient, due to its transformative properties.

As a result, he pursued the beauty business and launched Buttah Skin in 2018. Initially, he just wanted to test what worked. But during the 2020 pandemic, he put on his entrepreneur and CEO cape and invested heavily in building Buttah Skin.

This Beyoncé-endorsed skincare line has grown in popularity because of its focus on “melanin-rich skin”. By the summer of 2020, while already serving a growing customer base, Buttah Skin rose on nearly everyone’s radar. This was due to Queen Bey mentioning the brand in her curated directory of Black-owned enterprises. While the pressure to sustain growth may appear overwhelming, Renaud stays unfazed and optimistic about the brand’s future.

Today, Buttah Skin has evolved into a skincare brand dedicated to blending nature and science to provide highly-effective solutions for women and men with dark skin. The brand also aims to develop solutions that perform consistently under a variety of changing and adverse settings. It combines the opulence of luxury skincare with effective and affordable formulas.

The Buttah Skin beauty philosophy

As the son of a barbershop owner, Renaud realized the value of self-care and the difference confidence can make. Therefore, through Buttah, he aims to teach black people to prioritize their own health. He also aims to instill a sense of self-worth in all his customers and teach them to cherish their skin, both physically and internally.

In addition, Buttah Skin proves that a Black-led company catering to people of color can thrive in a new era of increased awareness and dialogue about diversity, equality, and inclusion. The brand aims to shine a light on blackness.

“With each of my campaigns, photo, and advertisement that I release, it is my mission and goal to highlight Black people most beautifully and royally possible, […] And that, much more than developing fantastic items, is my objective at Buttah Skin: to create an amazing imagery of ourselves and Black people as I see them.”

DORIÓN RENAUD (FOUNDER), IN THE KNOW

Unlike other companies created by men in the space, the Buttah product line is gender-neutral, with three times the number of female consumers as male customers.

Buttah Skin‘s product range

Buttah began in 2018 with three products: shea butter for the face, vitamin C serum, and a cleanser. These formed the Complete Skin Kit. It has since added other products across face and body care. Some of their best-selling products include:

Butter Skin Rosewater Toner

AHA/BHA Rosewater Toner

This rose and lavender-scented toner puts in the work to bring you a balanced, glowing complexion. It contains salicylic acid, an AHA/BHA which exfoliates and cleanses your pores. It is also infused with nourishing Vitamin E and skin-soothing Aloe Vera and, of course, calming Rose Water.

3.4fl oz. | 100ml

Charcoal Detox Mask

Charcoal Detox Mask

This mask gently unclogs pores by removing oil, dirt and other impurities. The result is a noticeably smoother, radiant skin. Star ingredients include Argan Oil and Shea Butter to nourish and replenish lost moisture.

1 oz | 28g

Buttah Vitamin C Serum

Vitamin C Serum

Buttah’s Vitamin C serum harnesses the power of antioxidant-rich Vitamin C to improve hyperpigmentation and promote collagen formation. It is a popular product among dermatologists on social media.

1fl oz. | 30ml

Scented Whipped Body Butter

Scented Whipped Body Butter

Packed with vitamins A, B and E, this rich, petroleum-free body butter deeply moisturizes, evens and sooths dry and dehydrated skin. Its antioxidant powers also protect the skin from environmental aggressors.

4 oz | 113.5g

CocoShea Cream

CocoShea Revitalizing Cream

Ideal for normal, oily and combination skin types, this lightweight face cream hydrates your skin, thanks to Hyaluronic Acid. Infused with Cocoa Butter, Shea Butter and vitamins E and B, it protects and nourishes for ultimate radiance and improved texture.

2 oz | 56.5g

Where to buy Buttah Skincare products

You can shop Buttah Skin products on their website, as well as on popular retail stores including:

5 reasons to consider using Buttah Skin products

Since it started in late 2018, Buttah Skincare has grabbed the attention of hundreds of media sites. These range from Ebony and TIME to Cosmopolitan, Vogue, and The Zoe Report – and with good reason.

Butter Skin creams provide incredible features such as being:

  • Clinically Validated: The brand mixes ingredients obtained from natural sources that are proven by science to work. Its cutting-edge formulations deliver incredible outcomes to the skin.
  • Made with Organic Ingredients: Each Buttah product addresses the difficulties melanin skin experiences daily, including dryness, discoloration, oiliness, and blemishes. They do this by providing simple, effective, good-for-you ingredients, sourced naturally, to leave your skin bright, healthy, and revitalized.
  • FDA Registered: When you use Buttah Skincare, you can be confident in the safety of the products on your skin. Customers report that although rich in texture, the products do not clog pores or irritate.
  • Cruelty-Free: Buttah does not test its products on animals to determine product safety and efficacy on human skin.
  • Created mainly for POC: Buttah Skin was created with the purpose of “giving melanin-rich skin the respect it deserves.” It addresses the issues that many melanin-rich individuals face in their skincare routines. It also exposes the African American and POC community to the world of serums, helping them to learn how to use them properly to improve their skin.

Visit their website for more insight into the company’s use of organic ingredients, cruelty-free manufacturing, FDA registration, and clinical proof. 

Wrapping it up

Buttah Skin is an inclusive skincare line distinctively created for melanin-rich skin. It promises a more radiant complexion, improved skin tone, and hydrated skin, among other benefits. Now is the moment to reveal your best skin with Buttah!

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