Last Updated on November 20, 2022
Learn all about Pat McGrath Labs: the beauty line by a 21st-century makeup legend.
Pat McGrath. The “Mother” of makeup. Creative visionary. Uber-successful businesswoman. One of Time Magazine’s 100 Most Influential People in 2019. CEO and founder of her eponymous makeup brand, Pat McGrath Labs.
Yes, Dame Patricia Ann McGrath DBE is the most influential makeup artist of our time (and a British dame, in case you missed that title). But, what strikes us as the most important thing in her shimmery story is the tower of inspiration that she’s built with her beauty brand.
The iconic history behind every palette, pan, and pencil from Pat McGrath Labs is the inspiration that every Black woman needs in order to realize that she is limitless. There are no limits to her art, craft, beauty and creativity. There are also no limits to her achievements.
In this article, we take a tour through Pat McGrath’s legendary Labs—the makeup line that revolutionized the entire makeup industry forever.
- The origin of Pat McGrath Labs
- Pat McGrath Labs’ philosophy
- Pat McGrath Labs’ product range
- 3 reasons to try Pat McGrath Labs
- Where to buy Pat McGrath Labs products
- Everyone’s welcome to the beauty cookout
The origin of Pat McGrath Labs
At a time when there were practically no black makeup artists and black women were still struggling to be seen, Patricia Ann McGrath stepped onto the scene. She was a makeup revolutionary right from the moment she set foot in the industry. She did this by making bold statements with beautiful colors and constantly stepping out of the box. Also, she ensured that Black women were and felt seen.
According to Pat, she was brought up by a mother who taught her that she could do anything. So, she wanted to wield the one thing that was her “Obsession. Inspiration. Addiction.” She desired to unleash the true power of makeup into the world. And she did just that with Pat McGrath Labs.
Pat McGrath was already an illustrious makeup artist, decades into her game when she launched what is now her billion-dollar beauty line in 2015. From the makeup genius whose techniques inspired the iconic DiorShow mascara, the release of her own brand was certainly one of the most anticipated launches in makeup history.
Pat McGrath Labs debuted with a stunning gold pigment called “GOLD 001” which sold out in 6 minutes! This product laid down a gilded carpet for Pat to come out with more and more products that rock the industry to this day.
Pat McGrath Labs’ philosophy
Through her years of trendsetting experience and game-changing expertise, Pat McGrath formulated and perfected her collection of makeup must-haves. This involved narrowing down her famous 87 trunks of makeup that she travels with to come out with a luxury range of cosmetics that perform excellently.
Pat McGrath’s mission with her products is to provide makeup that is to be used without rules or restrictions. There’s no caution or limits, no restriction of certain hues to certain skin tones and no fear of the bold and the bright. Pat McGrath set out to eradicate all these things so that everyone could experience beauty for themselves in its most honest and true form.
Pat McGrath Labs’ product range
From a makeup brand founded by a world-renowned makeup artist, we expect nothing short of the best. Imagine being seated before one of the most sought-after makeup artists in the world. They’d have all of their finest, tried and tested products and tools spread out on their makeup table. Pat McGrath Labs sets out to give their customers access to that exquisite beauty table with their products.
Also, Pat McGrath gives you the entire makeup kit. This leads us into the next section where we explore the brand’s wide product range through five of their best-selling collections.
1. Mothership IX Collection
The star of this collection is the Huetopian Dream Palette—a futuristic pigment pan of 10 ultra-blendable and wearable eyeshadow hues. The collection also includes some of PMG’s stellar-rated tools and products like the IntensifEYES™ Artistry Wand—an eye artistry enhancer, and the MatteTrance™ Lipstick that comes in 37 stunning shades!
Mothership IX: Huetopian Dream Palette
2. Pat McGrath Labs x Bridgerton II Collection
Many know Pat McGrath Labs for its highly coveted collaborations with some of the top franchises in the world. This time around, the Mothership landed at the love-laced steps of House Bridgerton. PMG joined artist hands with Shondaland and Netflix to give the ton gossip-sweet products like the MTHRSHP: Belle of the Ball palette. The palette includes 6 highly-pigmented regency-era eyeshadows. The collection also includes a Skintillating Diamond Body Shimmer for a seductive skin glow.
Skintillating Diamond Body Shimmer
3. Divine Skin: Rose 001™ The Collection
Pat McGrath took it up a notch by dropping a bomb skincare collection. Naomi Campell herself raved about the line’s skin essence, the Divine Skin: Rose 001™ The Essence. “The glow, the luminosity, the hydrating, the plumping – it’s unparalleled!” she applauds. The brand combines the skin-perfecting essence with other PMG products like primers and glow sticks to complete this collection.
Divine Skin: Rose 001™ The Essence
4. The Divine Blush Collection
The industry described this collection as Pat’s most requested release ever. It stars fetish-worthy products, including the luxurious Skin Fetish: Divine Blush (comes in 9 shades), the dazzling Skin Fetish: Divine Glow Highlighters, and the sun-kissed Venus in Fleurs Luxe Quad: Voyeuristic Vixen 4-in-1 eyeshadow palette.
Skin Fetish: Divine Blush
5. The LiquiLUST™: Legendary Matte Lipstick Collection
Pat McGrath Labs’ liquid lipstick collection is a legendary lip fantasy that’s simply to die for. The LiquiLUST™: Legendary Wear Matte Lipstick are available in 10 deluxe shades (2 of which are limited edition). They glide onto your lips seamlessly and deliver what Pat calls “opulently opaque color[s] with a provocatively plush, mesmerizing matte finish”. They also come in kits, matched with PermaGel Ultra Lip Pencils.
LiquiLUST™: Legendary Wear Matte Lipstick
3 reasons to try Pat McGrath Labs
1. Exclusive and luxury beauty
Pat McGrath Labs is a well-respected luxury makeup brand. The majority of their products sell out once they hit the market. In September 2020, the beauty brand became the first to ever collaborate with streetwear brand, Supreme New York—a collab that sold out in a record 8.2 seconds! So, if you purchase a PMG product, it’s exceedingly likely that you’re going to be one of the few people in the world to own that product.
2. Xclusiv offers
Luxury makeup isn’t exactly cheap. Nevertheless, Pat McGrath Labs runs “Xclusiv Offers” on their website where they discount a few of their products up to 64%! This affords you a great chance to get luxury beauty at a bargain.
3. Cruelty-free brand
Pat McGrath Labs confirms that they don’t test their products or ingredients on animals. We love to see it.
Where to buy Pat McGrath Labs products
Everyone’s welcome to the beauty cookout
Makeup has always been Pat McGrath’s ultimate love. Plus, she’s always wanted to blot out the boundaries that held every individual back from experiencing its true transformative power. She did just that with her Pat McGrath Labs brand, creating a beauty table where everyone can dive in without fear or inhibition.
Pat McGrath Labs is a beauty revolution that’s been in the making for years. So, if you were wondering whether you’re invited to taste what Dame Pat stay cooking in her Labs—believe us—yes, you are!